Marlboro Brand History
Marlboro is one of the most well-known brands of cigarette made and produced by Altria and has been famous for its billboard advertisement and magazine ads. It was 1924 when Philip Morris, a London-based cigarette manufacturer introduces Marlboro to the cigarette world market and has been first known with its slogan “Mild as May” as they first targeted women cigarette consumers. Right from it first official release, Marlboro already captured the tastes of their million consumers with their unique taste and wide variety of styles to choose from.
But, just like any other cigarette companies, Marlboro had their down times when it has faltered during World War II and was temporarily taken off the market. During these days, three other cigarette brands has been launched establishing a firm hold on the cigarette market which targeted the US soldiers during the war and completely diminished Marlboro from its original rank in the market.
After several years, Marlboro finally found its path to go back with their new variety of filtered cigarette. Reader’s Digest magazine published a series of articles during the 1950s linking smoking with a lung cancer. Philip Morris then comes out to a new variety cigarette concerning their cigarette consumer’s health. They then launched the new Marlboro with a filtered end cigarette in 1955 and market is the “safer” filtered brand.
Marlboro was named after Great Marlborough, a street in London where its manufacturing factory was first located. However, the largest production factory is now located in Richmond, Virginia. It has became more famous as they gave birth to “Marlboro Country” and “Marlboro Men” which are now still symbolizes success in cigarette world market. These advertisements have been widely recognized not only in United States but all over the world and have been dominating in the world of cigarette industry for over the years.
Marlboro nowadays, being one of the top selling cigarette brands in the world, is now presented in different forms and varieties. However, unfiltered cigarettes has been completely out of the market, they continue to provide a much more better cigarette forms that will surely meet their cigarette consumer’s needs and tastes. Many smokers can now choose from but are not limited to Marlboro full flavored, Marlboro lights, Marlboro Ultra lights, Marlboro menthol that can be in soft pack or in flip top boxes.
As they continue to take a big part in the marketing world, Marlboro also has been engaged to different sponsorships with different car racing events. Eventually, they started to come out with their new product line, producing Marlboro Gears which includes jackets, shirts, sleeping bags, playing cards and so much more which are available in the Marlboro catalog. No wonder why Marlboro has been concluded to be one of the most successful companies in the world.